It is important not to underestimate the power of a simple Instagram hashtag. Your Instagram following grows as a result of it, and it helps spread your reach on the platform.
Based on research conducted on Instagram usage, it has been discovered that 88% of brand posts contain hashtags, and posts including hashtags receive an average of 12.6% more engagement than posts without hashtags.
The first hashtag was used on social media in October 2007 – it was used by Nate Ridder from San Diego, California in his Facebook posts when he tagged them with the hashtag #SanDiegoOnFire – referring to the wildfires his local area was experiencing.
What can you do to get acknowledged that your Instagram content is seen by more people?
Your content is connected to buy Instagram followers UK PayPal through hashtags. Instagram posts can also be categorized using this method.
Your brand’s visibility can be increased by choosing the right hashtags. On the other hand, there is a significant drawback – it may take hours to find relevant hashtags from the top of the list.
You don’t have to worry – our hashtag guide has everything you need to know. Let’s get started!
The 9 Instagram Hashtag Types You Should Know
Instagram organizes hashtags into nine categories to simplify navigation and categorize millions of posts:
- Using acronyms in hashtags
- Hashtags by industry and niche
- Hashtags used by Instagram communities
- Hashtags for products and services
- Hashtags for locations
- Hashtags for the day
- Brand-related hashtags
- Hashtags in emoji
- Seasonal hashtags and hashtags for special events
To understand how different brands use these types of hashtags in their hashtag strategies, let’s take a closer look at each one.
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● Product and service hashtags
As far as the first type of hashtag is concerned, it uses a keyword that is related to your product or service.
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One of the best examples of a hashtag for a product or service can be seen in the hashtag #handbag. You can use this hashtag with a brand hashtag to associate your product with your brand, although it is a bit generic
● Industry and niche hashtags
You use hashtags to increase your brand’s visibility in a given niche and industry. A type-two hashtag is more specific since it states how your business differs from others and identifies the role your business plays.
Since hashtags for specific industries and niches are more targeted, they improve your chances of reaching the right audience. Moreover, these hashtags often have lower competition than product and service hashtags, but this is not true for every industry.
● Instagram community hashtags
On Instagram, community hashtags allow you to find and connect with people who share your interests.
The semantics of community hashtags are also more narrow than those of niche hashtags. Your product will have a greater chance of reaching a niche audience with a community hashtag.
● Special event and seasonal hashtags
A seasonal hashtag promotes seasonal content related to a particular season or holiday. In celebration of Father’s Day, the brand launches personalized gift sets for the occasion using #fathersday.
In case someone is looking for a present specifically for a particular occasion, this is a great idea to follow.
● Location hashtags
The use of location hashtags, also known as geo-tags, enables you to target potential buyers in certain areas.
You can use the location keyword along with the keyword describing your product and service in your hashtag.
Adding a product or service keyword can make a hashtag less competitive and more focused, whereas adding a location keyword can make a hashtag too broad.
● Daily hashtags
Every day of the week has a hashtag dedicated to it. In this way, you can greatly boost your post’s visibility by including these hashtags in your posts.
● Hashtags with brand-related keywords
This includes hashtags related to niches, products/services, and communities. The specialty of your brand should be reflected in your marketing.
Additionally, these hashtags tend to target a specific (and highly relevant) audience, as they tend to be low-competition. In addition, you’ll have the chance to connect with groups and communities on Instagram.
● Hashtags using acronyms
Long-tail keywords are abbreviated with acronym hashtags. Therefore, hashtags are more catchy.
The popularity of hashtags with acronyms is one of the reasons brands use them to promote themselves. You should also use niche hashtags with these hashtags because they’re quite competitive.
● Emoji hashtags
It is important to note that emoji hashtags are not to be overlooked. In their nature, emoji hashtags have a pretty straightforward nature: instead of using a keyword, they include an emoji, which saves space and makes them stand out more.
There are not as many users who use emoji hashtags as acronym hashtags, but they can certainly be a great addition to your post description if you want to be a bit more creative with it. It is important to realize that the meaning of these words can often be too broad, so don’t overuse them.
Most Popular Instagram Hashtags
In the next section, we have a list of hashtags that have been trending for some time. Almost all marketing professionals are aware that if you include these hashtags in your Instagram posts, you can almost guarantee that your posts will get more exposure and you will gain more buy real Instagram likes UK on your account.
#love , #instagood, #fashion, #photooftheday, #art, #beautiful, #picoftheday #nature
#happ, #cut, #followme, #tbt , travel, #style, #instadaily, #repost , #like4lik, #summer, #fitness, #selfie , #food , $instalike , #girl , #friends, #fun , #smile , #family, #likeforlike and #fashionista.
So far, there has also been the most popular hashtag on Instagram. The hashtags are often used by influencers for a good reason, as you may have noticed. Visibility can be greatly increased by using these hashtags.
Wrapping it Up
By reading this article, you may be able to use the information above that will help you in the future. Millions of impressions are generated every day by using the hashtags in this article.
It would be a huge social media mistake not to use them. By using them, you can increase social media marketing’s reach and ROI.